They may hold events at an attached special event venue, such as a concert hall or convention center, or inside the casino in a private event space. From large-scale demand drivers (e.g., chart-topping musical performances) to small, private events (e.g., birthday or Christmas parties), they can accommodate a wide range of events. In addition to operating as a gaming and entertainment destination, most casinos also serve as an event venue. How casino events generate buzz and boost business What are casino events?

Whether you’re interested in breaking into the meeting and events industry or attracting more visitors with casino events, you’ve come to the right place. We’ll examine various casino events, how they can benefit the business, and what your venue should be aware of when hosting them. In this guide, we’re exploring the impact events and entertainment can have on a casino and its success.

Thanks to dining, overnight rooms, entertainment, retail, and casino events, non-gaming income has become a profitable revenue stream. With a massive year-over-year increase, non-gaming revenue accounted for 70% of the casinos’ total earnings. From 2021 to 2022, non-gaming revenue on the Las Vegas Strip increased by 135.1%, according to the Gaming Control Board. Non-gaming revenue plays a significant role in the success of betting-based businesses like casinos.

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